Niceville-Valparaiso Rotary Club Parade Rescheduled to December 13, 2025
FOR IMMEDIATE RELEASE – Niceville-Valparaiso Rotary Club Parade Rescheduled to December 13, 2025 Niceville, FL - The Niceville-Valparaiso Rotary Club announces that the annual holiday parade has been rescheduled from Saturday, December 6, 2025, to Saturday, December 13, 2025, due to forecasted inclement weather. The parade start time of 10:00 a.m. and the established parade route will remain unchanged. This decision was made in the interest of public safety and to ensure the best
Making Every Dollar Count: Smart Digital Marketing Strategies for Small Businesses
Marketing Without the Million-Dollar Budget Running a business on the Emerald Coast means stretching every dollar while keeping your community presence strong. Digital marketing can seem daunting or expensive—but it doesn’t have to be. Whether you’re a café on John Sims Parkway or a home services startup serving Okaloosa County, a clear, lean, and strategic plan will always outperform a scattered one.If you’re working with limited resources: Focus on one or two high-ROI channels. Tell a consistent
The Must-Have Business Investments That Pay Off in Year One
Starting a business is both thrilling and challenging. While passion and vision drive your early success, making the right foundational investments determines whether your company grows sustainably or struggles to scale. Below, we’ll walk through the key areas every new business owner should prioritize — from financial systems to digital tools — to set the stage for lasting success. ?? TL;DR Invest early in your business infrastructure. Focus on five high-return areas: Reliable accounting and tax
The Fast Track to Inclusion: How Small Businesses Build Access Without Rebuilding
You don’t need a massive DEI initiative to make your business more inclusive. You don’t need a policy summit or six months of rebranding. In most cases, you need a few smart tweaks — things that are embarrassingly easy to do once someone shows you how. And that’s the problem: nobody’s showing small business owners the version that fits their size. But inclusion isn’t just a corporate checkbox. It’s a trust accelerator, a customer magnet, and a way to stop unintentionally shutting people out. Start with
You Don’t Need a Logo Yet: Start Your Event Planning Company Right
Starting an event planning company sounds glamorous — and sometimes it is. But the real story is more like this: late nights chasing down invoices, reworking budgets in the backseat of an Uber, and fielding last-minute vendor cancellations with a smile that hides mild panic. If you’re serious about turning your talent for coordination and flair into a real business, it starts with strategy, not sparkle. Here's what that looks like in the real world.Find Your Focus Before You Find Clients Event planning
Holding Ground: Website Moves That Help Small Businesses Weather Tough Times
Every economic slowdown sparks the same question in small business circles: how do you stay visible and valuable when wallets are tighter and competition more desperate? The quick temptation is to slash budgets and wait out the storm, but stagnation isn't a survival strategy. What helps instead is refining the one asset that rarely sleeps — the website. When shaped with intention, a small business website becomes more than a digital storefront; it transforms into a resilient force that fosters trust,
The Art of Staying Open: How Small Businesses Can Outlast a Recession
In a shifting economy, small business owners feel the ground move faster than anyone else. You are carrying the weight of your own future along with the trust of every customer who depends on you. It is not enough to tighten spending and hope for a return to normal, you have to reimagine what survival looks like. Recession-proofing a business demands adaptability, creativity, and a commitment to building something that can evolve with the times. Focus on the Unseen Value You Already OfferSometimes the
